Core Concepts: Leasing 201 - Level Up by Personalizing the Experience

When leasing professionals have a good grasp of the fundamentals, such as best practices for responding to an email or answering a call, they are ready for next steps. That includes understanding customer needs that go beyond the basics, modifying their approach based on where the customer is in their decision-making process and becoming a trusted advisor. This collection of Core Concepts originates from the Edge2Learn series: Leasing 201