Some renewal decisions are out of your control due to normal life changes. But for all those decisions that rest on the resident’s feelings about the community, the pre-renewal survey is an important measure of where you stand. Have you done the things you needed to do, such as build a connection with the resident, create a feeling of home, provide outstanding service and value? Learn what is measured in the pre-renewal survey, and how both leasing and maintenance teams can improve the resident experience leading into that tipping point.
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